Twitter Sharpens Its Strategy to Win Over Investors

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# executives on Wednesday laid out their long-term strategy at the company’s first analyst day, attempting to address mounting investor worries over the company’s growth prospects and muddled vision.

Speaking at San Francisco’s Four Seasons Hotel, a parade of Twitter executives spoke at length about each part of the company’s business, mainly and data licensing. They also for the first time shared specific initiatives on how they plan to remedy longtime concerns that had plagued the simple but enigmatic social media service.

While Twitter CEO Dick Costolo has said on recent earnings calls that the company hopes to “build the largest daily audience in the world,” he has provided few details on how the social media service, which is one-fifth the size of Facebook Inc., planned to get there.

For its core service, which is being overseen by its fifth leader in as many years, Twitter unveiled several features and changes to make the service easier to use and more valuable for its entire audience. The coming changes include the ability to upload and share videos, beefing up private messaging, more targeted notifications, better use of location, and a “while you were away” feature, which will highlight relevant tweets that were missed while the user was offline.

New users will also be greeted with an “instant timeline” that removes the need for them to first follow accounts in order to see tweets, a time-consuming process that has been a turn off for novices.

“Moving forward, you can expect us to accelerate the pace and breadth of product change,” Costolo said.

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