New App ‘IDENTITY’ Trying To Regain The Consumers’ Confidence For LifeLock Inc

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With just a few taps on a smartphone, LifeLock is trying to win the consumers confidence back with its New App IDENTITY.

LifeLock is confident that this newly launched app will empower people to switch credit cards, update credit card information, and change an address to keep accounts up-to-date.

IDENTITY offers several key features and benefits:
• One central place for online accounts–IDENTITY offers a holistic look at accounts and services.
• Fast, easy, convenient updates–Consumers can change the credit card or physical address across accounts with the updater feature.
• Safe, private and secure–IDENTITY stores account credentials, credit cards and addresses locally on the device, not in the cloud or on a remote server.

“Consumers are often overwhelmed by the many aspects of identity management. We recognize the need for free consumer tools that help alleviate this complexity, and allow them to conveniently and more securely manage their data,” said Eva Velasquez, CEO of the Identity Theft Resource Center.

“While credit cards have become a wonderful, almost de-facto, convenience for people, switching to a new credit card can be a challenging and time-consuming experience,” said Wirasinghe. And with approximately 400 million new chip cards issued by the end of 2015, according to EMV Connection2, card issuers have had limited options to help consumers through this stage in the customer experience. They also risk losing customers who switch to a different credit card altogether. With no technology integration required, IDENTITY can help credit card companies overcome these challenges.

“We are extremely excited about the positive feedback we’ve received from some of the card issuers and networks and are jointly exploring the opportunity to help increase share of total wallet per card and direct integrations for card issuers,” said Sudip Shah, product management senior director of LifeLock.

After a soft launch this past summer, IDENTITY cultivated early engagement, which allowed the team to quickly gather consumer feedback, iterate, and introduce new features. The app now supports more than 50 popular online services and counting, ranging from frequent flier accounts and travel sites to major retailers, as well as other online accounts and subscriptions.

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