Now Fruit Drinks Become More Affordable in South Asia

“Consumers’ preference for affordable, convenient and delicious beverages continues to grow year after year,” said Parth Patel, business director, South Asia, DuPont Nutrition & Health.

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South Asia is witnessing tremendous growth but consumer tastes still remain cost driven. The demographics indicate population growth and a developing middle-class that demands new flavor experiences at a price point that doesn’t pinch their pockets.

In response to consumers’ growing demand for more affordable ready-to-serve fruit beverages, flavor stability and on-trend ingredients, DuPont Nutrition & Health launches a new range of GRINDSTED® JU Systems for the South Asia market. The new development comes in light of the FSSAI notice dated 24 Dec 2015, which allows use of various other hydrocolloids – permitted singly or in-combination in non-carbonated water-based flavored drinks, including punches and ades. The new GRINDSTED® system blends, JU 543 and JU 4801 offer cost-in-use advantage over existing solutions in the market with a comparable mouthfeel and viscosity. These are also ‘ambient soluble stabilizers’ which translates to easy handling, just right for the Indian topography.

“Consumers’ preference for affordable, convenient and delicious beverages continues to grow year after year,” said Parth Patel, business director, South Asia, DuPont Nutrition & Health. “To provide consumers with better-for-you options that taste great and align with their daily needs, we have created a range of innovative systems solutions using on-trend ingredients that complement every lifestyle and occasion.”

GRINDSTED® JU Systems harness the power of synergy between various hydrocolloids, offering improved mouthfeel and better suspension at low concentrations, thus providing significant cost savings.