Needed, a new shopping list app officially getting launched and it aims to help you save on groceries by automatically searching for best local deals and sales that match the items on your list.
It simply helps you shop smarter locally, however – Needed doesn’t focus on online stores, or on-demand grocery delivery services.
To use the app, you can either enter in products manually or just general descriptions like “cereal,” or you can scroll through a tappable list of the most commonly shopped-for goods. These are organized into color-coded sections like Bakery, Dairy, Fruits & Vegetables, Health & Beauty, Meat & Seafood, Snacks, and many more.
For serious value-hunters, the app could help you more easily access the paper circulars that many of us no longer receive since we cancelled our newspaper subscriptions years prior.
The app emerged from location-based mobile ad platform Retale, as part of its “App Lab” initiative, which is a new unit at the company focused on creating standalone mobile shopping experiences. This is the group’s first product, says Retale, whose flagship shopping app has seen over 40 million downloads to date worldwide.