Many brands put entire marketing teams for their newsletter strategies. But with so many brands in the email newsletter marketing catchup, most of the consumers are getting hundreds of such mail every day. if not more. So, how to make marketers email marketing efforts count?
Survey reveals that 54.4 Percent of Consumers Delete Brand Marketing Emails Without Opening Them.
Toluna and visual experience platform Movable Ink has found some intresting facts about the consumers for marketing emails as one might expect. Most of them receive around one to ﬁve marketing emails a day. However, that might be because they’ve unsubscribed—78.9 percent said they’ve unsubscribed from a brand’s email marketing list. Another slightly alarming takeaway: Over half of consumers (54.4 percent) say everyday they delete at least 50 % of brand newsletters / marketing emails without opening them.
Alison Lindland, VP of Client Strategy at Movable Ink says that “A brand marketing email that takes into account a consumer’s preferences and/or past purchases is not only a powerful tool but is also something consumers already expect from brands,”. “For this reason, it’s becoming increasingly important for brands to leverage their data and cater to their customers’ interests in a way that provides a seamless experience across channels and devices.”