HomeBusinessB2BApple acquired AirTag brand from Zelenograd company

Apple acquired AirTag brand from Zelenograd company

Published on

The Russian group of companies ISBC, registered in Zelenograd, sold Apple its trademark AirTag, RBC reports citing a source familiar with the details of the transaction. Under this brand, gadgets with RFID tags were issued, for example, key-rings that were used to access offices, and events. Also, this gadget can be used as a means of payment, writing down the data of a credit card on it.

The publication indicates that Apple will produce under the brand AirTag devices for tracking items. The ISBC website reports the sale of an AirTag trademark, but transaction details are not disclosed. The company expressed confidence that the future of the AirTag trademark “will be bright and soon the whole world will recognize and love the new product under this name.”

Apple has not yet announced the release of devices under the brand Name AirTag. However, 9to5mac found the mention of AirTag in the code for the October iOS 13.2 update. It contains information about pairing a new device with a smartphone. The device will be a small RFID tag that can be attached to any item and tracked through the application.

Earlier it was reported that Apple reported record growth in revenue for the fourth quarter – up to $ 64 billion. The company is preparing to launch a new streaming service and points to a significant increase in revenue in the services segment, which includes music, digital payments and software products.

Latest articles

Here’s How and When Mount Everest-sized ‘Devil Comet’ Can Be Seen With Naked Eye

Mount Everest sized Comet 12P/Pons-Brooks, also known as "devil comet" which is making its...

Something Fascinating Happened When a Giant Quantum Vortex was Created in Superfluid Helium

Scientists created a giant swirling vortex within superfluid helium that is chilled to the...

The Science of Middle-aged Brain and the Best Thing You Can Do to Keep it Healthy, Revealed

Middle age: It is an important period in brain aging, characterized by unique biological...

Science Shock: Salmon’s Food Choices Better at Reducing Risk of Heart Disease and Stroke

Salmon: Rich in Health Benefits, Yet May Offer Less Nutritional Value - This is...

More like this

Here’s How and When Mount Everest-sized ‘Devil Comet’ Can Be Seen With Naked Eye

Mount Everest sized Comet 12P/Pons-Brooks, also known as "devil comet" which is making its...

Something Fascinating Happened When a Giant Quantum Vortex was Created in Superfluid Helium

Scientists created a giant swirling vortex within superfluid helium that is chilled to the...

The Science of Middle-aged Brain and the Best Thing You Can Do to Keep it Healthy, Revealed

Middle age: It is an important period in brain aging, characterized by unique biological...