January 20, 2015
By Valerie Wagoner
Today is a big day in ZipDial’s history. We’re thrilled to announce that ZipDial has agreed to be acquired by Twitter!
This is a huge achievement for the entire ZipDial team, and an opportunity to reflect on everything we’ve accomplished since our start in 2010. The company was founded on the insight that consumers and brands in emerging markets behave differently and have different needs. We build for them and their unique behaviors.
For example, we leveraged the ubiquitous behavior of “missed calls” between friends and applied it as an offline call-to-action for brand engagement. Additionally, prepaid recharge or top-up (money added to a user’s prepaid mobile account) is considered as valuable as currency in emerging markets. That became a foundation for our couponing and gratification products. Another central behavior is the very frugal usage of mobile data. Users in India, for example, consume on average 60 MB of data per month, only 4.5% of the 1.38 GB consumed each month by users in the U.S.
By designing ZipDial’s platform and engagement products for these behaviors, we’ve achieved more than one billion connections with brands across 60 million users. Our innovations have led to award-winning work with the world’s leading brands across South Asia, Southeast Asia and Africa.
We also eagerly anticipate everything we can achieve with Twitter. We’ll continue building upon the existing ZipDial platform, and now, by coming together with Twitter, we have the tremendous opportunity to elevate everything we’ve built to a global scale. Our ambitious goal is to make Twitter’s unique, great content accessible to 100% of the world’s mobile users, including those in emerging markets who will be experiencing the mobile Internet for the first time. We could not be prouder to join the flock.
The ZipDial team shares the celebration of this moment with our loyal customers and users, as well as our long-time supporters and well-wishers. Special thanks goes to our earliest investors, Blume Ventures, AngelPrime, Sunil Goyal of YourNest Ventures, and Mumbai Angels, as well as our largest supporters, Jungle Ventures, Unilazer Ventures, and 500 Startups. This is not only an exceptional moment for ZipDial, but also for the rest of the entrepreneurial ecosystem in India and Asia. We celebrate with you!