It’s called Cache, it’s a new project put in place by Google and despite its name has nothing to do with the Chrome browser. It is the initiative put in place in collaboration with Citigroup and Stanford University that aims to offer a real current account. The launch is expected by next year, let’s imagine starting from the United States.
Google Cache, the bigG current account
BigG also continues to invest in FinTech, where it already operates with services deeply integrated with the Android universe and with the mobile ecosystem, Google Pay in the first place. What can be labelled as an ad for Cache came today with a speech by Caesar Sengupta (General Manager & VP, Payments and Next Billion Users) on the pages of the Wall Street Journal. The stated goal is to “help people do more in the digital and online world.”
To immediately clear the field of any misunderstanding, the intention was not to use the information managed by Google or its banking partners for user profiling and advertising purposes. A clarification due, considering the nature of the data involved and above all the moment in which we find ourselves, with the debate on the subject of privacy quite turned on.
The Cache project will move into an area that sees the hi-tech giants (as well as several startups) increasingly tied to the financial sector: Apple recently launched its credit card in partnership with Goldman Sachs, not without a few stumbles, Mark Zuckerberg is working on the complex Libra project for the launch of a cryptocurrency and just today he presented Facebook Pay, while Amazon as early as last year considered offering current accounts to younger people.