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Apple ‘recovers’ from the coronavirus and returns to the mid-range market with its cheaper iPhone

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After the success of the iPhone Xr and the iPhone 11, Apple continues with its strategy of having new models in price ranges that are not customary. That allows you to access that audience that would be delighted to buy one of your phones but does not do so because it does not damage the most sensitive human organ: the pocket. That is why it has created a new iPhone SE, a new affordable iPhone and will arrive on April 17It will arrive with the design of the eighth generation of this ‘smartphone’ but with pieces from the consignment that they presented last fall.

The truth is that this model has been rumoured for several months. It gained a lot of strength in the initial straight of 2020. At first, those of Cupertino intended to present it with the iPad Pro at an event in late March that had to be suspended due to the wave of event cancellations caused by the coronavirus. It should not be forgotten that WWDC, its great annual developer summit, will be held in June, but for the first time, in a web format.

Once that stage is over, Californians have put on the table this model that, as expected, has the body of the iPhone 8 and the soul of the last generation. What’s more, this iPhone SE will take the place of this terminal and the Plus version disappears from the official catalog.

Body of 8, the soul of 11

It will come with a design with frames on the front, fingerprint reader and that metallic rear that will only be interrupted by a camera. Its screen will have a 4.7-inch diagonal and the entire body will have measures of 13.84 x 6.73 x 0.73cm and a weight of 148 grams, which makes it slightly smaller than the iPhone 11. This model Compact will come with iP67 liquid resistance and will not have a headphone jack or any other type of slot other than the (dual) SIM, as Apple has been accustoming us for a long time. It will be an LCD screen with a resolution of 1,300 x 750 pixels and 325 pixels per inch. The brightness peaks will reach 625 nits, it will have haptic response and True Tone technology.

One of the most important features of this new iPhone SE is the inclusion of the Bionic A13

The interesting thing is not so much the exterior as the interior. As we said, it will have the soul of the iPhone 11, with components the size of a processor such as the A13 Bionic, one of the most outstanding on the market. RAM has not been released by Apple. It should not be forgotten that the company, by controlling ‘software’ and ‘hardware’, maintains that it can better optimize its creations and avoid revealing this data so as not to create comparisons, which are not really very realistic. On the capacity, we will have 64GB, 128 and 256 versions.

Autonomy and camera

The same goes for the battery. It is limited to giving the duration in hours. They assure that it has an autonomy similar to that of the iPhone 8, which amounts to up to 13 hours of video playback, 8 in ‘streaming’ and 40 of calls. Of course, these figures refer to internal controlled tests and not a mixed-use like the one we will carry out. Compatible with fast charging, the charger to take advantage of that function is sold separately, since at the moment it only includes it in the iPhone 11 Pro.

In the camera section, as we say, we will find a single sensor. A 12-megapixel wide-angle lens with an f / 1.8 aperture and a 5x digital zoom. Despite having a simple sensor, you will be able to apply portrait mode thanks to software solutions. It will have other ‘software’ functions such as’ live photos’, intelligent HDR … In the video section, we have 4K recording at 60 frames, at 30 and at 24 and 1080p recording at 30 and 60, as well as slow motion and ‘time-lapse’. The front camera, meanwhile, will have 7 megapixels, f / 2.2 aperture and 1080p recording.

IPhone SE prices
iPhone SE 64GB USD 399
iPhone SE 128GB USD 449
iPhone SE 256GB USD 549

 

The truth is that this movement greatly strengthens Apple in a segment in which it had no presence. The so-called mid-range. The option that remains for those who wanted an iPhone but its cap was USD 500, was to go to terminals of other years, new or reconditioned. Now, although the design is somewhat outdated, the truth is that the latest generation interior ensures a useful life of several years and that there will be muscle to support a few new versions of iOS. It will hit stores on April 24, although it can be pre-booked this week. It will be available in white, black and red.

If you are one of those who have an old model in your hands, you have to know that you can save extra money by delivering your old terminal when buying it. It remains to be seen if the economic crisis that is coming in the coming months allows it to become a best seller or not. Without being a definitive weapon against the competition, the truth is that some Android manufacturers are going to have to put their batteries to counteract the ‘call effect’ of Apple, which until now was its farmhouse.

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