The analytical platform presented the top most popular clothing brands in the world. The leader was the company founded 82 years ago.
The most popular clothing brand in the world today is the Italian fashion house Gucci. These results were provided by the Lyst platform, which specializes in the analysis of consumer behavior in the fashion industry.
Gucci took the first position of the rating, compiled at the end of the third quarter of 2020.
Gucci Fashion House was founded by Guccio Gucci. In 1938, he opened his own brand store in Rome.
The Italian brand is also followed by the Italian brand Off-White and the American sports brand Nike.
Prada and Balenciaga are in the top five of the second quarter of the year.
The top 10 most popular clothing manufacturers also included Fendi, Versace, Saint Laurent, Bottega Veneta and Valentino.
Lyst’s rating is compiled by tracking the behavior of more than nine million shoppers per month. The data is collected on the basis of search queries in Google and social networks, as well as retail sales.