After a mother’s online complaint went viral, JNBY – a popular clothing brand in China has removed the item, which also featured images of the Grim Reaper and features phrases such as “welcome to hell” and “let me touch you” on it
She claims her family bought it for her four-year-old son without realising what it meant.
It has been revealed that JNBY has previously produced highly controversial clothing.
“Welcome to hell. Excuse me? Who are you welcoming?”, the mother wrote on social media platform Weibo.
People have since shared images of other highly controversial pieces created by the Hong Kong-listed company.
A black coat, for example, allegedly had an image of a person being shot by arrows, as well as the words: “The whole place is full of Indians. I will take this gun and blow them to pieces.”
Many Weibo users questioned why the brand had not previously been penalized.
“I don’t know if the designs were deliberate, but surely there are others in the whole company who can understand their meaning?”, one person commented, referring to how it is not uncommon for some Chinese brands to print text in languages other than Chinese on items.
JNBY issued an apology on the Instagram-like app Xiaohongshu, stating that it had received complaints about “inappropriate prints” on its clothing and apologized.
It went on to say that the brand’s design philosophy has always been “freedom of imagination,” and that the original plan was to release more “unique” creations.
“But we also understand that what’s most important is to pass on good values,” the company said, saying that it has treated the incident as a “warning”.
“In future, we will do better in incorporating innovative and creative designs with good values.”
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