Forbes has featured TikTok’s first highest-earning star rating. According to its calculations, the first seven figures of the social network earned a total of $ 18 million, of which 5 million went to the first ‘influencer’.
For the first time, Forbes magazine presented a rating of the TikTok stars who earned the most thanks to the social network. Each of the seven participants in the rating for 12 months (until June 2020) received more than one million dollars. These short video creators “are just beginning to monetize their fame” through branded products or sponsored content, the outlet notes.
Topping the list is Addison Rae Easterling, 19, whose annual income was estimated at $ 5 million. Her dance videos have already attracted more than 54.2 million followers, and in December 2019 she dropped out of the University of Louisiana to dedicate her time to TikTok. Easterling has signed agreements with Reebok and watchmaker Daniel Wellington. In July, she also began collaborating with the American Eagle clothing brand. Additionally, Easterling already has its own cosmetic brand, Item Beauty.
The second and third places were occupied by sisters Charli (16 years old) and Dixie D’Amelio (18 years old), who earned four and 2.9 million dollars, respectively, according to Forbes estimate.
Charli has been a guest for Jimmy Fallon’s late night show and covered Prada’s Paris Fashion Week on TikTok. The young woman celebrated her 16th birthday wearing a $ 60 sweatshirt with her face on it.
At the same time, Dixie seeks to develop her own music career. Her first single Be Happy came out in June and ranked # 1 on YouTube trends, beating the video released on the same day by Kanye West and Travis Scott.
Dixie’s work is related to her sister’s work: the girls appear in each other’s videos and sign joint contracts.
The ranking also includes Lauren Gray ($ 2.6 million in revenue), 18, who until the second quarter of 2020 had the largest fan base of all tiktokers. She is followed by Josh Richards ($ 1.5 million), who co-founded his own talent agency TalentX and is chief strategy officer for TikTok rival Triller. In sixth and seventh place was Michael Le ($ 1.2 million): two of his videos of dancing in an elevator became one of the most shared on the platform, with 478 million views. The last place on the list is shared with Spencer X ($ 1.2 million), who has already signed contracts with Oreo and Sony.
The Forbes list of the seven richest on TikTok looks like this:
- Addison Rae Easterling ($ 5 million);
- Charli D’Amelio ($ 4 million);
- Dixie D’Amelio ($ 2.9 million);
- Lauren Gray ($ 2.6 million);
- Josh Richards ($ 1.5 million);
- Michael Le ($ 1.2 million);
- Spencer X ($ 1.2 million).