COSTA MESA, Calif. – Mesa Water District (Mesa Water®) has launched a Mesa Water Saver campaign aimed at reducing residential water use within its service area. Starting in December, Mesa Water® is contacting approximately 40,000 households in its community with multiple grassroots touch-points including bilingual (English/Spanish) bill inserts, door-hangers, phone calls, postcards, and home visits to ask all residents to focus on loads, lawns, and leaks. The goal is to reduce daily residential water use by 20 gallons or more per person.
Customers in Mesa Water’s service area have been focused on outdoor water use, which can comprise up to 60 percent of residential water consumption. Mesa Water’s customers have been actively participating in the District’s turf removal and other rebate programs and attending in record numbers its workshops on water-efficient landscaping. The District is now asking residents to look closer at their highest water uses at home.
“California’s drought is serious and may continue or worsen in 2015,” says Justin Finch, Mesa Water’s Resource Efficiency Specialist who facilitates the District’s water conservation and rebate programs. “Although winter weather is here, the drought remains an issue due to three consecutive years of dry and warmer-than-average weather.”
Finch continues, “Governor Brown has asked everyone to cut back and, while Mesa Water® has enough water for its service area, the District is encouraging residents to make bigger changes both indoors and outside to help preserve precious drinking water supplies during this challenging time.”
With the slogan — “Let’s Do Ourselves A Favor. Be A Water Saver.” — the Mesa Water Saver campaign includes a MesaWaterSaver.org web page, two billboards on Newport Boulevard, social media posts and media outreach, a “Tank Challenge” with dye tablets for customers to test their toilet tank for leaks, and a dedicated phone line at 949.207.5514 for customers to call for more information. The Mesa Water Saver campaign is scheduled to continue through January and possibly beyond, pending drought conditions.
About Mesa Water District (Mesa Water®)
Founded on January 1, 1960, and governed by a publicly elected five-member Board of Directors, Mesa Water® is an AAA-rated independent special district that provides water service to 108,000 residents in an 18-square-mile area. Mesa Water® serves most of Costa Mesa, parts of Newport Beach, and some unincorporated areas of Orange County including John Wayne Airport. Due to the District’s improved Mesa Water Reliability Facility (MWRF), Mesa Water® meets 100 percent of its community’s water needs with locally-sourced supplies.