This is how Apple negotiates using Google as a search engine in Safari

This is how Apple negotiates using Google as a search engine in Safari

Being the Safari default search engine is a business. At the moment Google has taken that merit for years, but nothing comes out cheap. According to recent rumors, in 2018 he could have easily paid 9,500 million dollars to make it so. In addition, to achieve this the two companies negotiate for months with meetings almost daily.

Bruce Sewell is a former Apple lawyer who recently granted an interview with CNBC. In it he shared some details about what it is like to work at Apple, especially how the company’s negotiations with other companies are. As indicated, to close the agreement with Google to place your browser in Safari attended almost daily meetings with the CEO of Google and his lawyer, also with Tim Cook and Eddy Cue. The negotiations lasted just over four months.

The former Apple lawyer has not gone into details about how much the agreement cost for Google, although as we have seen, they reach billions of dollars a year. Why? Because Safari is the most succulent mobile browser on the market , with millions of users within reach.

An army of hundreds of lawyers and hours that start at 4:00 in the morning

Bruce Sewell has also commented some curiosities about some Apple trials. For example, in one of the trials with Samsung they hired 350 lawyers to work only in that case . The case was so big that only with the internal lawyers it was impossible to manage it, they had to review thousands of documents collectively and together they worked more than 280,000 hours.

On the other hand, Bruce Sewell has also commented Tim Cook’s work schedule. As already indicated on more than one occasion, the CEO of Apple wakes up every morning at 4:00 in the morning to start his workday. Consequently, the rest meet with Tim’s emails upon waking up:

“From 4:00 to 5:00, there’s a lot of activity, so the first thing I did when I got up around 6:30 was check my email and see all the things that Tim had left me […].”

Bruce Sewell has been Apple’s general counsel for eight years. From 2009 to 2017, which is when he retired. Her position is now occupied by Kathernine Adams since October 2017. It is worth taking a look at the complete interview with Bruce Sewell.

Via | CNBC