The fight against anti-vaccines content seems to have become topical for Facebook, which two months ago released a statement on how they wanted to fight against misinformation about vaccines. It is a fight that is already being carried out by different governments, such as the one in Italy, prohibiting thousands of unimmunized children from schooling, and that it is wise for us to see where the contents of this type are most spread on social networks.
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Facebook already mentioned that it was analyzing ways to share information about vaccines when people looked for terms related to vaccination in the ‘Explore’ section and in the hashtags pages, and now Buzzfeed News informs that to do so, it will use artificial intelligence that, in addition, and this is new, it will help reduce its spread. They do not specify, yes, if they will use machine learning, but given the history of Facebook and the industry, everything points to yes.
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Anti-vaccination contents will be treated similarly to the terms suicide or self-harm
As Instagram already does with suicidal content or that incites self-harm, the antivacuna contents in the Explora section and in the related hashstags will show an informative picture of which the content is still unknown, but which probably, if they occur as in the In other cases, provide information as an alert and contact health specialists.
Before showing those ads, as we said, Instagram will use artificial intelligence so that anti-video content will see its visibility reduced in the feed. Yes, in the described plan is not contemplated at the moment to delete accounts or publications that contain these ideas, that is to say, that a priori there will be no changes in the Conditions of Use of the social network.
The service belonging to Facebook will thus follow a path that others like YouTube began to demonetize contents of the theme, and that had already been implemented on Facebook and Instagram by means of measures such as removing pages and anti-vaccination groups from advertising, and eliminate advertising objectives in searches related to the subject. Of course, it will be necessary to see if this use of artificial intelligence is effective, but according to Facebook, its use has helped in other occasions, such as when it eliminated 8.7 million photos of child pornography.
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