Social Media Week is Back in Town With a New Theme ‘Upwardly Mobile’


City Set to Host the Fourth Edition of the Global Event; From February 23-27, 2015

BANGALORE, February 2, 2015: Bangalore goes social again with the fourth edition of Social Media Week (SMW) in
India with the theme being Upwardly Mobile: The Rise of The Connected Class. Multiple sessions through the week will explore the dynamic ways of how social media strategy is converging in a multicultural market and how mobility devices like laptops, tablets and  along with social technology have transformed the way we work. Dell, a pioneer in integrating social media into the fabric of its business and engagement with customers, is the City Headline Sponsor for SMW Bangalore 2015. This international festival is hosted twice a year, in India, by R SQUARE  Consulting, an integrated marketing services firm.

The five-day event hosted at various venues in the city such as The Leela Palace,  Café, and Big Pitcher, among others; will bring together brands, agencies, influencers, practitioners, academic thinkers, entrepreneurs, public officials, celebrities and international experts, who will provide a blend of information and ideas through panel discussions, debates, master classes and more. Some interesting events in this edition of SMW include the Social Media Strategy Challenge, ‘App’athon, Tweetathon and Blogging Challenge. SMW’15 February edition is scheduled simultaneously across the world in seven cities – Bangalore, Copenhagen, Hamburg, Jakarta, Lagos, Milan and New York.

Speaking on the initiative, P. Krishnakumar, Executive Director andGeneral Manager, Consumer and Small Business, Dell India said, “The marketplace today constitutes of a dynamic set of consumers who are constantly evolving the manner in which they engage with brands and with each other. Social media has been one of the pillars of this evolution and Dell has embraced it as a key medium for outreach to keep in step with them. A consumer brand must recognize the value in being able to reach out to its audience in the manner that they prefer to connect. We believe that SMW is a platform which explores the dynamic nature of social media. We also see it as the right platform to demonstrate that technological innovation is imperative in this context; and that a successful experience comprises of both the right technology as well as the right medium.”

Rohit Varma, Founder, R SQUARE Consulting andDirector, Social Media Week Bangalore said, “The aim of SMW 2015 is to understand how technology will impact the way we Live, Work and Create in a connected world and also how new ideas, innovations and technology will change our lives. The change is happening quite fast and a platform like Social Media Week becomes very important to discuss, understand and implement social strategies for the connected class.”

Globally, 30,000 people came together to be a part of this mega event which was held simultaneously in 11 cities. With 2500 speakers and more than 1000 events, the festival reached out to 555 million people in 2014. This edition of SMW Bangalore will have 60+ events with a league of eminent speakers both national and international joining. Click here [ ] to register for SMW Bangalore.