For years, Victoria’s Secret show was considered to be the most important lingerie show of the year. But the competition has arrived. This is the show of the Savage x Fenty brand, founded by singer Rihanna. The 2020 edition that was streamed online on October 2 left everyone speechless.
From the Olympus of the world of fashion and entertainment, dozens of celebrities such as Bella Hadid, Irina Shayk, Cara Delevingne and Rosalía wore very spicy underwear designs that did not leave viewers indifferent. In a year with few opportunities to show off her glamour, Rihanna managed to reunite world-famous celebrities.
Global restrictions imposed by the pandemic forced all figures in the fashion industry to look for new ways to present their collections. Some made short films or interactive lookbooks. Others even put on a puppet show.
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However, Rihanna wanted to give her viewers the feel of a live show without endangering her team and models. Therefore, to organize everything she used Zoom and FaceTime.
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The result of their efforts was a kind of a mix between show and concert with lots of views.
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The Olympus of fashion and entertainment
Paris Hilton generally doesn’t dress explicitly, but this time the singer made an exception and walked a transparent, stepped dress that became an extreme version of her iconic look, Vogue magazine writes.
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In addition, figures like Normani, Lizzo, Willow Smith, Demi Moore, Erika Jayne and Gigi Goode appeared on the catwalk – everybody came with their own interpretation of what is sexy and wild. Meanwhile, artists like Rosalia, Bad Bunny, Christian Combs, Big Sean and Roddy Ricch were in charge of giving the musical note.
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In the past, lingerie ads campaigns like the famous Victoria’s Secret show have always conveyed unrealistic beauty ideals, but for Rihanna inclusion is what matters most.
“We want people to look and feel good. We want them to feel sexy and have fun being sexy,” note from Rihanna.