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Social Networks

Over half of the world’s population has access to a social network: Facebook, Instagram, Twitter, Google+, Orkut, Pinterest, Snapchat, but in their own way also collateral realities such as WhatsApp or YouTube: the community is today the new aggregation format of people and contents on the network, thus opening up to new phenomena such as viral marketing, social media communication, memes, the bubble filter, influencers or other realities. Social networks build their network on friendships and shares, buying up personal data and having to dribble drifts such as bullying, fake news, fake followers, bots and the shafts of those who see excessive business intrusiveness in their business model. However, the social network is the new great phenomenon of the beginning of the millennium and has created a new way of being in the world and of living its own immaterial dimension.