6.5 C
New York
Wednesday, December 2, 2020

Instagram pulls out its weapon to compete with TikTok

Must Read

Interpol warns that COVID vaccines are in the crosshairs of organized crime

The International Criminal Police Organization (Interpol) warned that criminal networks could target coronavirus vaccines. "As governments prepare to launch vaccines,...

Scientists find a better way to turn water on Mars into oxygen and fuel

Scientists have developed a method to obtain oxygen and hydrogen from the liquid saline solution of Martian lakes by...

Scented candles on Amazon become victims of coronavirus

Complaints about the lack of scent in scented candles on Amazon increased dramatically in recent months, however, a researcher...
Manish Saini
Manish works as a Journalist and writer at Revyuh.com. He has studied Political Science and graduated from Delhi University. He is a Political engineer, fascinated by politics, and traditional businesses. He is also attached to many NGO's in the country and helping poor children to get the basic education. Email: Manish (at) revyuh (dot) com

Instagram, owned by Facebook, announced the launch of the Reels function within its social network. It is a new modality for sharing videos and which seeks to compete with TikTok, the current leader in this segment, but which faces an uncertain future in the United States.

“On Instagram, we always see how our users use the platform and other social platforms, and a year ago we started working on the development of a new function to create and edit short videos for users to permanently demonstrate their creativity via Reels,” explained Instagram Product Manager Tessa Lyons-Lasing.

The new service will allow the creation of 15-second videos with editing tools, augmented reality and the integration of music in the content, the same components that made TikTok a unique platform in the social media market.

Unlike Instagram Stories, Reels are videos that will not disappear unless the user deletes them. Users will be able to see this new format in the feed of the people they follow, but it will also be possible to enter it through a new option that will be enabled in the search bar of the social network.

The release of Reels began on August 6 in 50 countries, including the United States, France, the United Kingdom, Japan and Mexico. It will also be possible to use it in Brazil, where Facebook started testing this feature, as well as in India, where TikTok and other applications of Chinese origin were banned from June.

Reels seeks to compete for the preference of current users of TikTok, a social network that has a record of 2 billion users and a capitalization value of $ 50 billion. The application, owned by the Chinese company Bytedance, is currently negotiating its sale to Microsoft with the intention of avoiding its ban in the United States for national security reasons.

- Advertisement -
- Advertisement -

Latest News

Interpol warns that COVID vaccines are in the crosshairs of organized crime

The International Criminal Police Organization (Interpol) warned that criminal networks could target coronavirus vaccines. "As governments prepare to launch vaccines,...

Scientists find a better way to turn water on Mars into oxygen and fuel

Scientists have developed a method to obtain oxygen and hydrogen from the liquid saline solution of Martian lakes by means of electrolysis. The new...

Scented candles on Amazon become victims of coronavirus

Complaints about the lack of scent in scented candles on Amazon increased dramatically in recent months, however, a researcher associated this problem with the...

Russian Scientists propose to send swarm probes to decipher solar wind riddles

Russian researchers propose to send several swarm probes to the Sun to study the speed of winds, reveals the director of the Space Research...

UK Authorizes Use of Pfizer-BioNTech’s COVID Vaccine

The UK government has approved an anti-coronavirus vaccine from Pfizer and BioNTech. It is the first vaccine to be approved for widespread unrestricted use in Europe. The results...
- Advertisement -

More Articles Like This

- Advertisement -