The digital transformation is opening up a new fundamental channel for developing markets in a B2B perspective: the innovation that is produced is also the innovation that is acquired, because innovation is the basis of the technologies that can make a leap forward in company performance. The B2B online world, with new software, new marketplaces and new services, is therefore destined to live a moment of great evolution since the innovations will be dictated above all by automation, artificial intelligence services and process innovations put at the service of the business performance.